Monday, March 2, 2020

Boosting Your Marketing Career With Side Projects With Laura Posterick

Boosting Your Marketing Career With Side Projects With Laura Posterick As a marketer, you have a day job. Did you know that taking on freelancing clients or having a side hustle can invigorate you and help you bring more to the table when it comes to your main job? Today we are going to talk about fanning those creative fires through a side job. ’s blog manager, Ben Sailer, will be conducting the interview with Laura Posterick, the senior copywriter at Catchfire and the brains behind her own freelance business, Copy That MPLS. The conversation will be about lists, how to handle a freelancing business on the side of your day job, and how to glean inspiration from your personal life. Some of the highlights of the show include: What Laura does at both Catchfire and Copy That MPLS. How Laura keeps all of her projects organized without losing her mind. Tips on keeping your personal life separate from your professional life and not letting one encroach upon the other. How Laura handles her workflow with each company and meets her deadlines. Advice for people on how to say â€Å"no† to projects and clients you might not have the time or experience to take on. How Laura’s side projects and hobbies have helped her in her main copywriting job. How someone might convince a hesitant boss that taking on side projects won’t negatively affect their performance at their day job. The first thing someone should do if they are wanting to jump into the world of freelancing in addition to keeping their main job. Links: Catchfire Copy That MPLS Asana If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes: â€Å"A big thing for me is having dedicated workspace at home so I can separate in my mind when it’s time to get in the zone and get work done vs. when it’s time to chill on the couch.† â€Å"One of the most important things, especially when I’m working with freelance clients, is to set expectations in the very beginning.† â€Å"You’re not going to put out good work if you’re not super excited about a project.†

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