BMW Essay -- essays research papers

BMW Strengths   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  BMW is a well-known company with a high status branding that has a very high recognition factor. The company has been strengths in both research and development and design as well as in marketing. For example when it comes to marketing it was a BMW advertisement that was the first e-advertisement that made it to Campaigns 'Pick of the Week' (Doman). However, in a long-term purchase such as these, there is a need for more substance than just marketing, otherwise the life of the company would be relatively short due to the nature of the purchase. It is in these longer-term systems and strategies that we can see many of the strengths of BMW, we can consider these by starting with the market position of the company.   Ã‚  Ã‚  Ã‚  Ã‚  BMW as well as Mercedes' and a few other companies have managed too successfully attain a market position where they have a focus on a narrow range of exclusive cars. These can be seen as aimed at the market place that is not also sensitive to price, and as such we must argue that the market positioning may be seen as a strength as there will not be such a reaction if the economic conditions change. The customers that are in the target group are happy to pay a premium price for what they perceive as a premium product (Thompson).   Ã‚  Ã‚  Ã‚  Ã‚  This may not be so true of the subsidiary companies that have had different problems, such as the ill-fated Rover group. However, the core product has remained strong (Thompson). This may be seen as diversification, and some of the diversification may also be seen as a strength, for example the purchase of Rolls Royce where there is a similar strategy, however the range and target market are even more focussed and exclusive.   Ã‚  Ã‚  Ã‚  Ã‚  The strategy of BMW is designed to be defensive against other car manufactures, and as we will see when it comes to the section on threats this is a defensive strategy that BMW have adopted after learning the need for defensive as well as aggressive marketing and strategies. These strategies can be seen as follows;  Customers may choose any color that the wish from the entire range, this is only matched by Rolls Royce and Aston Martin, other companies offer a choice of color but only wi... ....   Ã‚  Ã‚  Ã‚  Ã‚  The position of BMW is relatively strong; they have made mistakes, but appear to be learning form them. Their relatively small size can be seen as justified in such a competitive market by their own market position. Therefore as long as the company retains it focus and is not tempted into too great a level of diversification then it should have a bright future. Work Cited European Car, (no author cited), (2001, May), Hydrogen-powered BMW 750hL, European Car, v32 i5 p14 The Economist (UK), (no author cited), (2000, April 1), Milberg's mission. (Strategy of BMW, The Economist (UK), p70 (2) Lorenz Andrew, (2000, Dec 20), Rover and out. (BMW's sale of Rover, automobiles) Autocar, v226 i12 p62 (4) Mintzberg H Quinn J B, Ghoshal S (1998), The Strategy Process, London. Prentice Hall. Thompson J (1998) Strategic Management; Awareness and Change, London, Thomson Business Press Wells Melanie, (2001, April 16), Giving an Old Brand New Mystique. Forbes, p198s02 Foundry Management & Technology, (no author cited), (2000, July), BMW, Ford Motor Sign Definitive Agreement for Land Rover, Foundry Management & Technology, v128 i7 p8

Louis Xiv, the Sun King

Louis XIV, the Sun King Historians over three centuries have both defended and criticized Louis XIV’s controversial reign. Many people hailed him as a great king; supreme as the sun he deemed his emblem. A great king is an unselfish one who is able to consider the people’s interest before their own. This is a direct contrast to how Louis XIV ruled France, but he still accomplished a remarkable amount for France. Even with his selfish agenda and lavish spending, it is without question that Louis still remains the most excellent and most powerful absolute monarch in European history.He is the epitome of an absolute monarch. Having so much authority making a few mistakes was inevitable. But in his successes, France was altered for the better, permanently. Louis challenged the status quo by doing what had never been attempted. His bold choices changed the lifestyle and attitude of Europe, by creating one of the most dynamic monarchies in history. Although some may question his effectiveness, under Louis XIV’s reign France achieved political, militarily, and cultural dominance.In regards to politics, Louis’ attitude can be summarized in one infamous statement:   Ã¢â‚¬Å"L'Etat, c'est moi† (I am state). In other words, he possessed total control over his people, as an absolute monarch. He often referred to himself as the Sun King; strategically coming up with such a name because the world revolves around the sun, as he wanted the people to revolve around him. His egotistical thinking earned him a few harsh critics but his dominance remained unquestioned. When in rule, he made it clear that his word was law.This was an effective approach for him. Through his absolute monarchy he was able to accomplish much for France, specifically in the early years of his reign. The Sun King even managed to strip parliament of their traditional power to obstruct legislation. Implementing the idea; once more, that he was absolute ruler of all things. When Louis came to power, France was disheveled nobles were asking for extensions of power, in which they did not need. He put an end to this debacle; in a time of separation, he sought to unify his people and he was able to do so.After centralizing government and gaining total control of reign, his efforts were focused on cutting deficit and promoting industrial growth. With the help of his alter ego, Jean Baptiste Colbert, they brought order out of chaos associated with the royal fiscal administration. Colbert possessed the interest in the people’s ideals that the king lacked; this helped him better advice the king in his political reforms. By enforcing such reforms he pushed France towards a more stable government.Louis XIV made his most substantial impact in the realm of militarism. The foreign policy of prestige was mainly concerned with strengthening the military. The king made such astute claims that needed a strong military to defend his word. During his reign, he to ok the initiative to build a massive army, which grew to be more powerful than ever. Military reforms vastly increased France’s power. By the late 1660’s, France was the most powerful state in Europe. The army’s destructiveness assisted in reaching his main goal: to extend France to its natural borders.His adoration for power led to a series of wars that lasted many years- The four distinct conflicts that characterized his military excursions were: War with Spain, the Dutch war, the war of Palatinate, and the war of Spanish succession. Unfortunately, his desire for expansion gained him a few enemies. The enemies being the countries he was trying to conquer. Even some of his people were underwhelmed with his efforts, having to pay for such reforms in heavy taxes. Overall, his military reforms helped France sustain a stronger army than ever.With such an astute commander, the French military was certainly a force to be reckoned with. Just as Louis’ wars domi nated political history in the late1600’s, his palace at Versailles dominated European culture. The age of Louis saw a flourishing of culture throughout Europe. As an absolute monarch, he assumed total control over everything, and culture was no exception. The state was able to manipulate cultural developments and take them to unprecedented heights. His influence on culture contributed to the prestige of France (). The Sun King also aided in the blossoming of art and architecture.The great king created many programs and institutes to infuse more of the arts into French culture. Louis’ patronage for the arts was concentrated on Versailles, a palace that is an unforgettable symbol of his power and influence on Europe. Versailles was one of the most beautiful achievements of eighteenth-century French art (). There was a shift from articulate paintings to posters, but the idea remained the same, to commemorate his power. The motives in supporting art were simple: to pass t he glamour and glory of his century to the generations to come.Louis XIV served the longest reign in European history. His time in power saw achievements that seemed unattainable for France, in the time before him. The age of Louis XIV was essential to European history for a manifold of reasons. First, his reign saw the triumph of absolutism, not only in France, but also in continental Europe. His creation of Versailles was an extravagant denotation for other European leaders to follow. Second, Louis’ wars proved the system of Balance of power to be an effective method. French aggression was contained and it became the norm.Most importantly, Louis’ reign established France as the dominant power in Europe. However, his legacy was not all positive; his lavish spending habits left his successors a huge debt. While conditions in France were well during his rule, the problems caused by his decisions would help ignite the French Revolution in 1789. With that being said, Loui s’ achievements deemed him one of the greatest monarchs in history. It is unfortunate that so many historians focus only on debt and military failures, and not what he was able to do for France, when they desperately needed change.

The United Nations and Its Humanitarian, Peace and...

CONTENTS 1. UNITED NATIONS 2. STRUCTURE OF UNITED NATIONS AGENCIES 3. DEVELOPMENT AGENCIES 4. The United Nations Development Program -UNDP 5. The United Nations Childrens Fund -UNICEF 6. The United Nations Population Fund -UNFPA 7. HUMANITARIAN AFFAIRS AGENCIES 8 .Under-Secretary-General for Humanitarian Affairs and Emergency Relief Coordinator 9. The Office of the UN High Commissioner for Refugees -UNHCR 10. The World Food Program -WFP 11. The United Nations Relief and Works Agency for Palestine Refugees in the Near East -UNRWA 12. PEACE AND SECURITY AGENCIES 13. Department of Political Affairs- DPA 14. Department of Peacekeeping Operations- DPKO 15. Department for Disarmament Affairs Disarmament Issues- DDA 16. ECONOM#304;C AND SOC#304;AL AGENCIES 17. Department of Economic and Social Affairs- DESA 18. United Nations Conference on Trade and Development- UNCTAD 19. United Nations Environment Program- UNEP 20. United Nations Human Settlements Program -UN-HABITAT 21. United Nations Drug Control Program- UNDCP The United Nations (UN) is an international organization established in 1945. It was founded at the end of World War II by the victorious world powers. The aim was to avoid conflicts between nations and make future wars impossible, by developing collective security. Governments can make easy cooperation with international law, international security, economic development, and social equity. In the beginning 51 states was member, in 2005 it was 191 members. TheShow MoreRelatedWomens Rights Presentation And Case Study772 Words   |  4 PagesThe united nation has done a decent job in address social issues in the world. Even though they are doing a good job in addressing the social issues, some of the job they have done are successful and some are not so successful in addressing the social issues which can be seen in women’s rights presentation and case study of The UN and Natural Disasters presentation. UN’s efforts to address the women’s right issue which is relatively successful, but they have to do a lot more works in order to makeRead MoreHistory and Principle Sections of United Nations1276 Words   |  5 PagesUNITED NATION History and Principle Sections of United Nation: The United Nation was established by fifty one states on 24th October, 1945 as a consequence of initiatives taken by the governments of the countries that had led the war against Germany and Japan. By 2010, 192 states were members of UN. While joining of a new member the member states agreed to accept the obligation of UN charter. UN has four purposes to maintain international peace and security to co-operate in solving internationalRead MoreWhat Is The United Nations Strategic Framework1548 Words   |  7 PagesAnalysis of the UNSF in Lebanon 2017- 2020 Introduction Today 23 UN agencies are in Lebanon which they have different activities in different areas. Almost 10000 peacekeepers and 2500 civilian staff work on Lebanon. United Nations Strategic Framework (UNSF) is a joint framework between UN and Lebanon government to make the aids and UN activities more efficient. The UNSF present key shared objectives to support the government and people of Lebanon from 2017-2020. The UNSF mission is; a secure, stableRead MoreEconomic And Political Of The United Nations Essay2071 Words   |  9 Pages1. Discuss the history and global conditions (economic and political) that led to the founding of the United Nations. The United Nations (UN) is the second multipurpose international organization established in the 20th century that is worldwide in scope and membership. Many historical events had occurred before the establishment of the United Nations. States first established international organizations to cooperate on specific matters. The International Telecommunication Union was founded in 1865Read MoreUno and World Peace1557 Words   |  7 Pagesnecessary to safeguard peace in the world. This was a noble and sane idea. On the 24th October 1945 the United Nations Organisation, the august world body, came into existence. It was welcomed by all the nations of the world. The main purpose of this world organisation is to maintain international peace and security. Its aim is to develop friendly relations among the nations of the world. This organisation is supposed to arrange for international cooperation for solving economic, social, cultural and humanitarianRead MoreThe United Nations : The Treaty Of Versailles Essay1120 Words   |  5 PagesThe United Nations. The name itself rings power. Upon hearing it, one thinks of safety and togetherness. However, we still have wars and live in fear of terrorism. So I wander why this organization exists. To find out why, we must go back to the beginning. It was World War I and chaos and turmoil abound. The Allied nations, in an effort to end the war, wrote the Treaty of Versailles which created the League of Nations. The League’s intent was to govern over the treaty as well as unite nations inRead MoreEconomic Organizations And Economic Organization1114 Words   |  5 PagesEconomic organizations This is based on economic activities. Under this category, some organizations direct focus to reducing trade barriers (such as the World Trade Organization), enhancing free trade, and International Monetary Fund. There are those that direct attention to international development. One good example of this is OPEC. The Organisation for Economic Co-operation and Development (OECD) was developed to direct its focus to economics. The Bank of the South is an example of an economicRead MoreThe United Nations1385 Words   |  6 Pagesshifting, and changing social norms. Unlike international state actors, these organizations have far less resources and their capacities are only in the limits of rhetorical statuses, but they utilize these tools in total maximization to shift policies in favor of their mission statements and agendas. The results are these organizations taking the initiative in assisting in humanitarian efforts, specifically in this study, chemical and biological weapons (CBWs ). The United Nations is probably one ofRead MoreThe United Nations Essay1448 Words   |  6 PagesWith a charter established in 1945, the United Nations began its mission to promote peace and security . International collaboration led to the ratification of the charter by five country representatives at the time: China, France, The Soviet-Union, The United Kingdom and The United States; the UN officially came into existence October 24 1945. Each year since the day of ratification, UN day’s celebration reminds the world of their objective to promote respect for human rights, gender equality; theRead MoreThe Declaration Of The United Nations1482 Words   |  6 Pagesâ€Å"We the people of the United Nations,† is the beginning of the UN preamble. First states, â€Å"Determined to save succeeding generations from war.† Secondly to, â€Å"reaffirm faith in fundamental human rights.† Third, to uphold international law. And fourth, â€Å"to promote social prog ress and better standards of life in larger freedom.† The UN is a controversial topic that many people have different opinions about. In this paper it will discuss the history to how the United Nations came about, the structure