Creating Shared Value by Mark R Kramer Article Example | Topics and Well Written Essays - 750 words

Creating Shared Value by Mark R Kramer - Article Example The industries and large business corporations of the present day are highly responsible for various environmental, social and economic problems. In other words, it is stated that there is a siege of the capitalist system. However, there is an inherent requirement for the change in existing paradigm for CSR. Traditionally, the organizations believed that creating the social values would hamper the economic success. The author has demonstrated in this article the concept of ‘Shared Values’ that would help the organization in building both economic and social values without affecting the economic success. The article will be judged based on certain criteria including creativity, adherence to the topic, tendency to influence the readers and reliability (Porter and Kramer 62-77). The article â€Å"Creating Shared Value† mainly focuses on the business establishments for regaining the trusts in the current era of crisis. In the article, the authors have asserted, â€Å"The capitalist system is under siege†; â€Å"learning how to create shared value is our best chance to legitimize business again† (Porter and Kramer 64). However, the article aims at transforming the social problems related to the organization into opportunities for business and thus contributes to solving the social challenges along with increased profitability for the organization at the same time. Moreover, Porter and Kramer have also asserted in the article that, â€Å"Creating Shared Values can give rise to the next major transformation of business thinking†, â€Å"drive the next wave of innovation and productivity growth in the global economy† and â€Å"reshape capitalism and its relationship to society† (Porter and Kramer 64). However, these are t he most tempting propositions made by the authors that have created enormous attention among the business community, educators, and the management practitioners.