Business Plan Essay Example | Topics and Well Written Essays - 1000 words - 8

Business Plan - Essay ExampleFood provision market is a market that is constantly growing and at a high rate. Food provision is turning to be more professional in order to attract customers in the growing market. The market is assumed to be constant with no seasonal trends since its target customers work daily hence sales are judge to be constant throughout. The market is segmented in that there are musical note hotels, restaurants, fast food and some providing food in open air kiosk. Oyster hotel is expected to include services of a quality hotel through provision of quality dishes and too meet the demands of travellers by providing fast foods. (Clifford, 2001)The hotel industry has wide-ranging customers. There are residence customers who usually condescend quality hotels for rooms. There are also travellers who primarily buy fast foods to consume as they are travelling and there are usual customers who frequent hotels for quality dishes in a relaxing atmosphere or to hold dis cussions as they take their meals. The hotel allow be targeting all these customers.The hotel result use a variety of marketing strategy aimed at attracting and retains customers. The business sector will look toward cutting an edge in the market through provide of high quality meal, offering wide range of menu at reasonable prices and operating for 24 hours. The hotel will also carry out direct marking strategies to reach individual customer and also it will advertizing in the mass media. It will also be proving special nights on weekends for couples as a representation of advertising. (Ron, 2003)The business will have a central procurement procedure for raw material which will be used to prepare quality meals. The menu for the hotel will provide quality dished and snack counter meals. Apart from buffet meals there will also be plate service served by well trained food waiters.The hotel will be headed by the hotel manager who will be responsible for organise the activities o f